Louis Vuitton - 150 Years Of Success
Louis Vuiton fashion house was founded in 1854. Its founder was born on the 4 of August, 1821 in Jura, France. In 1835 Louis moved to Paris where he became a journeyman of a famous manufacturer of bags. Soon bag models by Louis Vuitton became fantastically popular. After some time Louis Vuitton founded its own workshop at Rue Neuve des Capucines in Paris where he produced travel bags.
In 1867 bags by Louis Vuitton were exhibited at a special exhibition in Paris. In 1885 the first Louis Vuitton boutique was opened in London at Oxford Street. In 1892 Louis Vuitton died and the company was lead by his son. In 1893 Georges Vuitton presented the production of Louis Vuitton fashion house at the Chicago World’s Fair. After three years the legendary canvas monogram was developed. It was immediately patented and became the trademark of Louis Vuitton.
During the following years Georges Vuitton was occupied with promotion of the brand to international market. Before the World War I he opened Louis Vuitton boutiques in New-York, Washington, Bombay, Alexandria and Buenos Aires. In 1936 after Georges Vuitton died the company was headed by his son Gaston-Louis Vuitton. In 1959 the famous Monogram was a little altered so that to be used for production of little accessories, bags and purses. 1978 was marked by opening of the first Louis Vuitton boutique in Japan. Then the fashion house opened its boutiques in Thailand and Seoul.
In 1987 Louis Vuitton became a part of LVMH concern. Thus there was created a conglomerate of the best manufacturers of articles of luxury, champagne and cognac. In 1989 the company had about 130 boutiques in all over the world. In the beginning of the 1990-es Yves Carcelle became the president of the fashion house. In 1992 the brand opened its first boutique in Peking.
In 1996 the company celebrated the 100 year anniversary of Monogram Canvas. In the next year Marc Jacobs became the creative director of Louis Vuitton. Due to him the brand released the first Pret-a-Porter men’s and women’s collection. In 1999 the company opened its first boutique in Morocco.
In 2003 the company developed the new Multicolore monogram. However, it was used only in a limited collection. In the same year the brand opened its first boutiques in Russia and India. Two years later Louis Vuitton celebrated its 150 year anniversary.
Though fashion house Louis Vuitton releases men’s and women’s collections of clothes, the company mainly focuses on bags and suitcases.
It’s quite amazing, but the manufacturing technology of these items has not changed since the company’s foundation. The case of suitcases is made out of poplar, while the cover is always made out of Monogram canvas. Besides this there is a special corner security and unique closures that are indispensable parts of bags and suitcases by Louis Vuitton.
There are more than 350 Louis Vuitton boutiques in all over the world. The most famous one is in Paris. This boutique displays all lineups of the brand. Here the visitors can buy any item from Louis Vuitton collection.
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